Succeeding in the Age of Private Label
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Mark Ritson
Associate Professor of Marketing As Australian retailers gradually catch up with their American and European peers the threat of private label will grow here. Associate Professor Mark Ritson shares six strategies that have worked for manufacturers facing the threat of private label growth. Should you produce private labels? Why is brand consolidation so important? These and other questions are answered in this practical and timely session.
Running time 41:11 minutes
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