Case studies

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  • Fly Buys? 'The More You Buy, The More You Fly'
    The case discusses the launch of Fly Buys from the perspective of marketing strategy. It poses the question of how the program can be sustained once the excitement of the launch has passed. The case can be used in a marketing strategy class to introduce
  • Ford Australia: Ford 2000 and the AU Falcon
    Set five months after the launch of the AU Falcon, the case addresses the reasons for and against Ford Australia choosing to develop a unique product for the Australian market. It then raises the question,: What should they do next time?
  • Ford Motor Co. of Australia
    The cases shows the relationship between changes in an organisation's environment and in its strategy, and how leadership can effectively influence the organisation's capacity to respond to these changes
  • Four Entrepreuners
    *19A-D. A series of four brief descriptions of very small businesses. The four cases can be discussed separately during short sessions or together in a longer session to illustrate disparate entrepreneurship styles. (A) Bob Simpson (B) Clark's Hardware (C
  • Framework for the Future
    The case looks at the process and policy issues involved in the development of a regional strategy. Based on the questions at the end or open-ended to be determined by the presenter or student.
  • Fresh Produce Company Limited
    Informal group norms need not be counterproductive. In many cases if it is harnessed well it can be made to improve organisational performance. This case relates how a short sighted supervisor has created a problem for himself in not recognising this conce
  • From Geelong District Water Board to Barwon Water
    Updates the Geelong & District Water Board Case CL298 from 1992 to 1995. This case should be read in conjunction with the Geelong & District Water Board case (CL298
  • From Geelong District Water Board: VIDEO
    This video is designed to be used in conjunction with "Geelong & District" case set - CL298 and CL361
  • G Kirman & Co Pty Ltd
    Persian rug importer reviews marketing strategy in light of growth objectives. Questions raised include product line, pricing, promotional activity. Consumer analysis is required.
  • Geelong & District Water Board
    The case examines the formulation and implementation of major and innovative technology change within a public sector utility. The system changes involved scanning (using imaging technology) every document, map and diagram relating to each property in the